Copywriting and social media: picVpic brands

Client :

picVpic, WillBeMom, SearchStyle.sg

Project type :

Copywriting, SEO, Social media

picVpic is an e-commerce startup – a handful of dedicated search engines that allow their customers to find the best bargain. Cooperating with them, I took care of their social media presence (Instagram, Pinterest, Twitter) as well as wrote articles for their blogs – picVpic, WillBeMom and SearchStyle.sg.
Please find article samples below.

What is a skater dress and how should you wear it?

What is a skater dress and how should you wear it? originally appeared at picVpic.com

You’ve probably heard about “skater skirts” or “skater dresses.” Although there’s nothing new about them––they were a wardrobe staple in the 80s and came back with the iconic babydoll style in the 90s-– they’ve come back reinvented, once again. What is a skater dress, then? Is there a simple explanation?

WHIRLY TWIRLY

Imagine an ice skater, spinning in a sparkling sequined dress that fits tight everywhere except for the loose, twirling skirt. The name is no coincidence! Well-fitted at the waist, the skater skirt twirls around your hips for a super-feminine, romantic look. Similar to the A-line dresses popular in the sixties, the skater look fits snug at the shoulders and gradually widens toward the hem, except the bottom is a full circle skirt instead of a stiff line.

Princess Floral Skater Dress / ASOS Finders Keepers Skater Dress

FLATTERING FOR EVERYONE

Mostly available in mini versions, it’s normally chosen by those who don’t shy away from showing off their legs, but the silhouette is flattering for every body type. The skater dress style gives the illusion of an hourglass figure: it showcases the upper body, cinches in at the waist, then goes out around the hips. Try a wide belt to really show off your waist, or pick vertical stripes, for instance, to appear slimmer and taller.

Charlotte Russe Plus Size Belted Sleeveless Skirt / Boohoo Striped Skater Dress

GET YOUR STYLE ON

All these benefits would probably make you want to wear a skater dress every day from now on. So, let’s move on to how to wear it. There are countless accessories and clothing pieces you can wear a skater dress: it’s perfect for layering. Try it with a cardigan and platform shoes or heels. You can easily revamp it into officewear: throw on a blazer for a smart, casual look. Drinks with friends after work? Add some versatile jewelry and put your heels on to change your look from day to night.

Outfit by CityTonic what is a skater dress

by CityTonic

Skater dress belted outfit with cardigan what is a skater dress

by RetroSonja

How to find the perfect semi-formal maternity dress

The below article originally appeared at WillBeMom.com.

How to find the perfect semi-formal maternity dress

The shops sparkle with sequins and prints, but you seem to be limited to jeans and tunics. The event you’re going to is approaching, and you don’t want to turn up underdressed. You browsed through all websites you could think of, and you wonder – is it possible to find semi-formal maternity dresses for a family dinner, a friend’s wedding in a relaxed setting, or a party? The answer is: Yes, and you can get excited about the maternity clothing choices, too – even if it comes to more formal wear. Have your bump stylishly covered with our selection of semi-formal maternity dresses. Scroll down for a few tips on how to look for them, and how to pick flattering cuts!

Know the right cut

When you’re pregnant, you need to broaden your fashion dictionary and highlight some really useful terms! Empire waist dresses are going to become your best friends – they are flattering and cute, and you certainly won’t give up on your comfort.
ASOS / Due Maternity
The number one rule of maternity fashion is: don’t change. If you enjoyed wearing something, you don’t always have to give it up. Loved skater skirts and highlighting your femininity? A semi-formal swing dress might do the trick, and keep your chic self intact. No compromises!

PinkBlush Maternity / ASOS / Bluebelle

Sparkle with embellishments – in the right places

When you’re choosing a semi-casual dress, look out for embellishments and where they are placed. To spice up your outfit, pick the semi-formal maternity dresses with embellished tops: prints, embroidery, sequins – you name it! These details will help you by highlighting your neckline and balancing the proportions of the upper and lower body. Nursing Embellished Midi Dress Semi Formal Maternity Dresses

ASOS/ASOS/ASOS

Ruffles: the pregnant woman’s best friend

More of a romantic-bohemian type? Don’t give up on your personal style. A staple in a free-spirited wardrobe, ruffles help to balance your body shape and are perfect for almost any casual party. Excited to start getting ready for that dinner party yet?

PinkBlush Maternity / ASOS / Due Maternity

Go big

For more formal events, you normally have to invest in a dress – and this is no exception when it comes to semi-formal maternity dresses. If you’re not willing to spend a lot of money on something you won’t be able to wear after nine months, think big! Big shapes. Lots of volume. Elastic bustier. Go big (and don’t go home)! Missguided semi formal maternity dresses Deb Shopssemi formal maternity dresses

Missguided / Deb Shops

Accessorize

You’ve picked your semi-formal dress now – don’t forget to accessorize! If you didn’t decide to buy a bold maternity dress and stayed simple, remember that accessories can make any outfit, and you can keep them to wear anytime. A nice pashmina scarf or a hat could add some energy to your outfit!

Prada / Pimkie / Calvin Klein

6 flea markets in Singapore that every fashionista needs to know

The below article originally appeared at SearchStyle.sg.

If shopping centres fill you up with a nostalgic longing for something unique instead of a deep urge to fill up your bags with clothes that everybody else wears, it’s time to set some time aside to spice your vintage self up with rare finds from creative artists. Where to find them? Worry not; we handpicked the finest of the flea markets in Singapore that every fashionista needs to visit at least once. Ready to explore our selection of pop-up shops?

Once a month, the selection of handpicked creatives gather at the Red Dot Museum to have their work featured during Market of Artists and Designers, a remarkable flea market in Singapore. If you’re not a “matching high street top with the other gal at the party” kind of girl, it’s a great opportunity for you to snap up fantastic, one-in-a-kind clothes and jewellery. All of them are handcrafted by local designers and artists: from unique gifts through handmade accessories to home décor pieces. MAAD is a great place to have fun while you’re on your shopping spree; a chance to listen to live music and move your feet to the finest DJs beats compliments the positive vibe of this bohemian, lively event. Tune in every first or second Friday of the month after 5pm till late!

Love hanging out at Zouk? Shop till you drop with fantastic music in the background, sifting through the trendiest, rare pieces during Zouk Flea and Easy. Unique second-hand finds and vinyls, clothes and books that you will find hard to get elsewhere are spread across over 70 stalls every quarter on a Sunday. The follow-up includes a disco night!

Fleawhere is one of the biggest flea market organisers in Singapore. Teaming up with many sellers and partners, they organise flea markets every day. They are designed for the younger audience, and very often you can snap a deal from a blog shop or a true retro gem. If you’re looking for quality vintage clothes, accessories and jewellery and you don’t want to wait for too long, just pop into one of their daily events. Their website features a full list of their flea markets, so make sure to check the times and the places to get to know where to head to!

A marketplace that showcases independent designers and craftsmen, Public Garden is an event for those who are indie inside out. Taking place at different venues, it features the selection of over 100 stalls with retro clothes and accessories or artworks. Those who yearn for expanding their private library will find independently printed magazines and books. Willing to show off your creative side, too? Workshops on a range of subjects, such as pot making, creating a visual journal, knitting, crocheting, embroidery… Who knows, maybe you’ll be the next big thing after this pop-up?

It’s time to add one more thing to your weekend bucket list – head to Sentosa boardwalk and find some second-hand clothes or jewellery crafted by local artists during TGIF Bazaars. This weekly flea market in Singapore takes place from Friday to Sunday, so you can easily hunt for bargains all weekend long. Keep an eye on its location, as Marina Waterfront or Clarke Quay are also welcoming this event from time to time.

Now, make sure you’ve got your calendars out – save the date, because twice a year, a high-class flea market in Singapore opens for those who are willing to add things from independent designers, which are basically impossible to find elsewhere, to their wardrobe. A range of exceptional pieces, ranging from handcrafted leather, unique clothes and stunning jewellery can be found in Boutiques. All of these wonders are locally made – and this bazaar is a place to go for true trendsetters!

Copywriting and social media: picVpic brands

picVpic, WillBeMom, SearchStyle.sg

Copywriting, SEO, Social media

Sample articles